微信推广营销方案和方法 微信推广营销方案: 微信营销目的: 建立一对多互动营销平台,依托微信及渗透个人现实社交圈打造一个营销通路:传播品牌、产品、项目、公司等信息,吸引更多的消费者用户与加盟商用户等,成为企业移动互联网营销通路的重要组成部分。 1.2企业获得价值: 通过此方案的执行,逐步完成移动互联网营销通路的布局,为公司实现网络化经营做好当前收益与战略布局。 1.3通3层过滤机制,把广众人群分层过滤成为我们的客户。 第一层过滤:通过微信公众帐号吸引人群关注建立关 系 第二层过滤:通过微信逐步开展的专业信息培养引导,把潜在客户过滤到交 第三层过滤:公司专业招商网站或实体门店。 2方案实施办法 2.1团队建设 2.1.1团队人员要求 : 1、商务谈判能力; 2、抓住重点能力; 3、积极思考能力; 4、不断学习能力; 5、高效沟通能力; 6、建立关系能力; 7、危机公关处理能力; 8、了解受众兴趣能力; 9、组织协调能力; 10、品牌树立能力。 2.1.2团队人员构成 每个微信公众帐号由公司1-2名员工兼职负责。设定2名负责人进行应急管理(总经理或副总经理兼)。另配备1-2名网络营销经验丰富的员工负责项目运作(亦可聘请顾问)。 2.2团队资源 2.2.1 线上推广预算 团队制定推广计划及所需资金预算,做好沟通及审批工作保证资金及时到位。 2.2.1 线下推广预算 团队制定线下营销活动所需的物料、交通、场地租金等资源预算方案。 2.方案执行 2.1 开通公众平台账号 (注册官方类微信、加盟类微信、销售类微信、客服类微信等) 2.2 制作二维码、微信号宣传图片、公司官网、微博、博客、论坛等放置二维码、设计二维码宣传单张、海报、名片、员工T恤、户外广告灯箱等。 2.3线上推广方式 论坛、IM工具、EDM、官网、网店、博客、微博、社交网站、互推、付费广告、公众账号导航。 2.4 线下推广方式 名片、传单、T恤/广告衫、菜单、说明书、产品包装、店内海报、户外广告、关注陌生人、活动、传统媒体。 3.管理工作 微信推广营销方法: 一、合作互推 虽然是微博上的玩法,但据称效果还不错!这也是最好最快的方法。微信互推的效果远比微博互推的效果好。先做到1000粉丝后开始找人合作互推,每次效果好都会获得上百的粉丝。所以做微信合作也很重要。 但需要切记的是,这种方法可在微博上互推,但微信上需谨慎,一旦被举报,有可能被封号。因此同一个合作伙伴的互推次数需谨慎,搞得不好容易扯到蛋。 二、微博大号推广 有很多草根微博大号靠这种方式做微信都非常快的获得了很多的粉丝。也可以利用自己的资源跟别人互换。但是对于没有资源的新手,只能找一些微博大号给钱进行推广了。 因此你基本可以看到一些有组织有纪律的微博大号,都会和自己一派的微博进行互推,小编甚至有看到一些微博大号每天都进行推广。 三、其他线上推广 这类型的推广就无需多介绍了,无非是在人人啊!豆瓣啊!贴吧啊!空间等等进行推广。 但这类的推广也是有需要注意技巧的地方,比如贴吧,可以将二维码做成签名图片,这样子几乎你的每一次评论都是一次宣传推广,且不容易被删。 四、小号带大号 有资源的朋友可以用这招,搞几百个小号,然后疯狂的加微信好友,不管是通过任何任何方式。但小编不会告诉你,通过伪妹子,在头图和图片上放漂亮妹子图的方式,是最容易加好友的。当然这样是比较无节操的一种方式,但为了粉丝,哪能要节操呀! 有了一大批好友之后,虽然大多都是寂寞男子,就可以为大号进行推广了。不过需要强大的执行力和体力劳动。然后群发名片或信息,进行推广。但坏处是容易被举报。因此在处理方式上需要多考虑考虑如何推。 五、基于LBS的推广 这也是最简单的方法,就是:个性签名。设置好诱导的个性签名。然后查看附近的人,你就可以被别人看到,如果你的签名吸引了别人,就有可能获得关注。小编不是说理论,有人试过,最开始用了一个小时不到时间,就吸引关注120人左右。而所做的事就是设置个性签名,然后偶尔查看一下附近的人。 如何放大这个方法? 因为我们附近的人毕竟有限,所以仅靠这种方法吸引关注只是前期有效。那么如何放大呢?很简单,就去不同的地点登陆微信小号然后查看附近的人,然后你的地址信息就会保留一个小时左右。这一个小时如果机会好可以获得30人以上的关注。那我们如何快速换地方登陆呢?那就需要我们有多个小号,然后快速到不同的地方登陆。最好的方法就是坐公交,坐一趟公交没隔一个站登陆一个小号。如果有50个小号,每个小号每天可以搞定40个粉丝,那么每天就可以搞定2000的粉丝。但是这个肯定会比较累,需要强大执行力才能够做到。 六、摇一摇 如果以上的方式觉得很累?怎么办!摇一摇呗! 就坐在家弄就行了,就“摇一摇”,我们的目标是让他们看到我们的签名或者加我们,那么你就可以不停的摇一摇,有人曾经试过,效果出奇的好。这个方法的好处是可以突破地域限制。摇一摇是按照最近的同时摇手机的用户配对,如果附近没有,那么就会给你配对其他相对较近的。 小编才不会告诉你用伪妹子的效果是最好的。 七、漂流瓶 这种玩法已经有人在玩了,基本就是以上搞的几百个小号,每天都丢几千个漂流瓶,然后写一些诱导的留言,让他们主动加你。也可以直接宣传微信号!但这效果不容易被接受。为什么这类的玩法都是伪妹子最有效果! 八、线下推广 这属于有资源的朋友可以做的事情,比如你有实体店,有资源或者有钱。方式很多,贴广告,在自己拥有的资源里放广告位等等进行宣传。当然还可以在街上或地铁口派发宣传,总而言之,有钱就烧广告,有资源就广告牌,没钱没资源就大街上派宣传单。 方式众多,就不一一介绍了。 九、活动推广 基于活动推广的可分为线上和线下,线上还包括互联网和微信活动,方式众多。比如在微博上发起活动,关注就有机会活动礼品。或者在微信里发起活动,介绍身边的朋友即可获得折扣礼品等等。线下方式可参考微博,比如餐厅需要推广自己的微信号,只要推出活动让每个来的客人关注微信即可享受折扣或送某某食物等等。 这种方式太灵活了,每一种行业都有不一样的推广活动,就不一一举例了。作者:/星密码大学 One hundred party knowledgeThe current and future periods, the development of the party staffs work principle is: adhere to the standards, and ensure the quality, improve the structure, Shen heavy development. this is according to the temporary task and team members, facing the party, and the experience of the development of party work since the founding of new China, put forward the basic lessons. The meaning of this policy is to show the party members must strictly adhere to the provisions of the constitution of the party standard, and ensure the quality of new party members, and should help to gradually improve the structure by team members, all to improve the quality of Party members, improve the fighting capacity of the party, strengthen the party in the whole society and influence cohesion.The development of party work sixteen words policy, is an organic whole of dialectical unity, to fully understand and grasp the Kennedy. Adhere to the standard refers to the development of Party members must strictly adhere to the provisions of the constitution of the Party member standard, not lower standards or other standards. Quality assurance, is to correctly handle the number of fingers with the quality of work, relationships, need and possibility, put quality first. Improve structure, refers to the development of new party members to pay attention to reasonable structure, gradually improve the structure and distribution of Party members of the team, and to better play the role. The party carefully. Is a must adhere to the individual absorption The principle of the development of a mature one, and strictly perform in the admission procedure, to prevent the Party member does not have the conditions of the people absorbed into the party. In the development of party work, it must understand correctly and comprehensively implement the twenty-six words policy, and avoid one sidedness and blindness, to ensure that work normally.The Communist Party is the working class with communist consciousness of the vanguard fighters are materialists and no atheists. The Communist Party only faith Ma Marxism Leninism, Mao Zedong thought, Deng Xiao Xiaoping theory and Three Represents important thought, not religion. On religion or have a strong religious feelings of the people can not develop to join the party.China is a multi-ethnic country, the common belief on ethnic minority areas, to participate in some people with ethnic customs and religious activities. In order not to distinguish from the masses, and just respect the national custom, in addition to some traditional funeral ceremony and the masses festival activities, should not be regarded as a religious faith to participate in religious activitiesThe chapter states: over 18 years old China workers, peasants, soldiers, intellectuals and sub sub advanced elements of other social strata China can apply to join the Communist Party.This is because: stating that 18 is the age limit for the party, because of a general, one to 18 weeks old to adult, can have a really determined political judgment, have the ability to force established their political beliefs and personal life ambition. At the same time, the provisions of the constitution apply please join the party people must have Chinese nationality citizens, foreigners will not be workers, peasants, soldiers, intellectuals and knowledge of other social strata to the advanced elements.The condition is applied to join the party constitution first stipulation: over the age of eighteen China workers, farmers, soldiers, intellectuals and other advanced elements of his class, that program and constitution of the party, the party is willing to participate in an organization and in which work actively, carry out party resolutions and schedule accept pay Party membership dues, may join the Communist Party of China China application. this is the minimum requirement of Party members.The recognition of the partys program and constitution for the party. Please condition because the Communist Party is to China is the creed of the party and the constitution as the basis, in accordance with the unified organization of democratic centralism woven together, is highly consistent. On the thought political revolutionaries from the composition of the combat team may not. Is a simple combination of individual members.The partys program and regulations stipulate the nature of the party, the guiding ideology of the party, the party in the basic line in the primary stage of socialism, the ultimate goal of the party and the partys self construction of the basic requirements, it is the highest standards of ideological unity in the partys actions. At the same time, the partys program and chapter charter regulate the political life of the party, the unity of the whole Party action and the handling of personal and group organization, the basic norms of the relationship between the organization and the organization. This platform, the nature and function of the party constitution, the party is decided it is established, the foundation of survival and development. The recognition program, the party is in the mind, politics, organization, action. The premise of the same height. If the party does not recognize the awakening and abide by the partys program and constitution, each line is the party will, from the ideological, political and organizational collapse. So the Party Constitution stipulates that each joining the party everyone must admit the party program and constitution.In an organization of the party, the Communist Party members must refer to a branch of the Department into the party, group or a specific organization, and the organizational life in which, accept supervision of the party. In this issue, Lenin Martov launched a fierce struggle to fight. Martov advocated just admit party Manifesto and constitution dont have to attend a party organization, Party members can do, what each of the strikers can even put forward the name party. Lenin firmly opposed to this claim, he believes the party members should not only admit party principle, constitution, an organization and must participate in the party. Only in this way can the party become free the production of advanced class The organization of the army team, formed a strong fighting collective body, shoulder the great historical mission. If the party that does not participate in the program, the chapter of the party organization, the party will become a distraction for the club.The party has the obligation to undertake allocation, party organization work, and try to do it well. The party organization work assigned, including the political work of the party and the partys mass work. For example, in Party organizations at all levels of leadership, participation in Party education, contact the Department in the work of the masses and the promotion of the mass transfer work, participate in the development of party work, participate in various mass organizations work and social work. The party organization should root according to the specific circumstances, to each party member assigned to suitable jobs, and to inspect and guide. Each party must consciously accept the party organization and complete the assigned tasks. Active play Exemplary vanguard role of Party members.The partys decision, is the achievement of the overall objectives of the party, the general task, in a certain period of time, for a job or something, or by Party Congress Party Congress or the Party committee collective discussion, all members must carry out the partys decisions are matters. The collective wisdom of the Communist party, reflects the party and the interests of the vast majority of Party members, party the success of the partys cause. If there is a different meaning for the partys resolution can be retained or to higher Party organizations until the central reflect, but the action will not have to perform take the required attitude. And each one takes what he needs but if Each party can go their own way, so party unity would suffer bad, there would be no party fighting. So, applicant for Party membership to carry out the partys resolution is necessary. It does not follow the partys resolution are not allowed to become party members.Because party members pay membership dues are party members care for the career of the party, the partys economic aid, is also a party has organized logo ideas. At the same time, according to pay membership dues, not just party organizations to pay some money, but also cultivate a sense of organization of various means of Party members, and more is the party with strong strong party spirit and strict performance requirements. The organization, Party comrades should fully understand the importance of pay membership dues, was approved as a probationary member, consciously according to certain standard pay dues.The Constitution also stipulates that if the party fails to pay dues, should be subject to serious criticism and education, even to give disciplinary action necessary. Party member if there is no legitimate reason not to pay dues for 66 consecutive months, is considered to be self defections, should make the decision of branch congress and approved by the higher Party organizations must this guidance, Party members removed.The requirements of each party membership will must be given to the party. Please apply for applicants for Party membership application please book is written into the party, in order to show that the political party organizations choose their solemn party organization, to learn about your own beliefs and requirements, to facilitate the party organization investigation to self consciousness land, education and training.Is the party application form to the applicant for Party membership to the party organizations to express their wishes, strictly speaking, no fixed format. But the general should include the following basic contents: why do you want to join the party, mainly write about their own understanding of the party and the motivation of joining the party machine; their political beliefs, grow through experience and thought, work, study, work style and other aspects of the situation. The Party of the party. His attitude towards how to actively seek to join the party organization, the expression of determination and future work have the requirements to join the party, learning, life and other aspects of the plan.In general, the party should join the party request by the applicant to the Party Organization formally submit a written application to join the party. So the request, because Chinese is the Communist Party is the realization of communism will be as a political group for their ultimate goal. Each of the group members, should consciously to do whatever on when and where to take the interests of the individual to obey the party and the peoples interests, not out of difficulties and hardships, not afraid of bloodshed, as for the implementation of the partys programme of work actively to establish a life-long struggle for the cause of communism. The Party comrades, is a very serious matter. Apply to join the party meaning A well prepared for a member of the Communist Partys responsibility, in the time of the party and the people need, can hesitate to sacrifice yourself everything. It is not a constant emotional impulse, also no half little force and force, must adhere to the principle of completely Kennedy. Only willing to applicant for Party membership after serious consideration into account, directly apply to the party organization, in order to truly express their political pursue and determination. On the other hand, with the continuous progress of the society, peoples cultural level unceasing enhancement, the general situations, party people have written our party wishes to Ability. Therefore, applicants for Party membership to submit a written application to the party organization, as well as Zhuang serious, is fully able to do that.Write an application to join the party, please apply for Party membership to the party that he has joined the partys desire and determination. On this very serious one thing, write the party application Shen people should pay attention to the following questions: (1): to seriously study the party constitution and relevant basic knowledge of the party, to truly understand the solution party. Based on the full understanding of the party, a comprehensive understanding of the party, solemnly made his political choice, establish the correct motivation to join the party party. On this basis, to contact the Department of actual thinking about their understanding of the party, to the party organization to heart, should not just copy the copy books, not to talk about real thoughts ((2). To be honest and loyal to the party, truthfully report to the party since. Has the political calendar history, I experience, social relations and its impact on their own on the situation, may not conceal or falsify. ((3) applications from the writing I. As a result of low level of education or other special reasons can not personally write to write, by my dictation, please others to write, but to explain himself to self written reasons, and signed by the applicant by stamp or thumbprint to Party organization.Apply to join the party should submit a written application to the general Party organization. This is because in a peaceful environment, the party application please people who generally have certain cultural knowledge, have the ability to write an application to join the party. Membership is a very strict and serious thing, unless you do not have the necessary conditions and ability, the applicant shall be required in the party to the party as written expression of their own will.The man was seriously ill because of membership, low cultural level, residual disability and other reasons, it is difficult to write an application to join the party, either by themselves, please help dictate the other comrades to write. But from writing applications to real expression of the applicants understanding and attitude toward, and that the applicant can not personally self writing the reason, finally by applicants signature stamp or by hand.An application to join the party is the applicant for Party membership to the party organization to express their requirements to join the partys desire to express their political pursuit and determination for a form. One party is required, after serious consideration into account, is willing, is a serious political choice. Write the party for Shen the book is a very serious matter. Therefore, most of the requirements of the party who everyone write applications look very heavy, in addition to the content to reflect their true thoughts, to express their requirements into the desire to join the party, in the form of think of as beautiful, neat, clear, consistent with this applicants with psychological. In addition, With the continuous improvement of the level of science and technology, office automation degree is more and more high, many units have been the real implementation of the paperless office, document processing are operated by computer is. In this case, the party who write requirements in applications with computer printing, should should be allowed to be clear. Is a print, the party application, the applicant must be a signature stamp or thumbprint India. The Party branch must take this off at the receiving party application. This book is both responsible for the party organization, is also responsible for the party in the applicant.The Constitution clearly pointed out that the Communist Party members to the party faithful honest and consistent. This not only is for every member of the requirements, also apply to join the Party comrades on each request. The so-called honest, is to be open-minded, bright and Lei, loyal to the party and the people, loyal to the socialist society and the cause of communism, not to resort to deceit, not to conceal their problems, reflect the situation to the party, dont hide their shortcomings and mistakes. This is the basic requirement of each member to join their team Wuwu party.Honesty is decided by the nature of party loyalty to the party. The party except for the workers class and the broad masses of the peoples interests, no special interests of their own. For each party comrades must be honest and loyal to the party, this is the new stage of the new century, need economic and strategic objectives the development of the society. The construction of socialist Chinese to each application to join the Party comrades can faithfully faithfully implement the partys line, principles and policies on the needle, thought in politics, the height of the party, consistent action. The party is not one of the table, is not for the party say in words, words and deeds are not A, even playing double faced style. This phenomenon must be resolutely overcome and correct decision, must from the application into the Party comrades. Only the start each party and each application to join the party with Comrade can follow the party will really improve the will of one heart and one mind, the combat effectiveness of the party organization.Be honest and loyal to the party: (11) to conscientiously study Marxism Leninism, Mao Mao Zedong thought, Deng Xiaoping theory and the important thought of Three Represents, study the partys basic theory, basic line, basic program and basic experience, establish a correct outlook on life, overcoming the honest people suffer thought Comrade Zhou Enlai once said: the most intelligent smart people in the world is the most honest people, because only the honest people can have it real and historical test. Only a set of wholehearted service to the people life outlook on life, be willing to tell the truth, do honestly, honest people do consciously, for the realization of communism Righteousness and selfless work. (2) to adhere to the principle, according to Party policy. For a request for the Party comrades, can adhere to the principle, according to the partys policy, is an important symbol to measure him honest and loyal to the party is the party. Therefore, in the matter of principle that is the partys line, principles, policies and other major issues, we must proceed from reality in everything, selfless and fearless, adhere to the principles, and be impartial and, no matter what the circumstances, have been tested, do not damage the partys interests. To dare not tell the truth. Do not tell lies. Truthfully report to the Party Organization Department in all aspects of their situation. Dont be on their own shortcomings, mistakes, but also to take the initiative to speak clearly to the party organizations, consciously put themselves in the supervision and help of the party organization.The party is a dynamic motivation, individual party the subjective reasons, that is to say his inner heart is not what want to join the party.All striving for and actively participate in the molecular China of the Communist Party, must correct motives are correctly solve the problem.. why constitution stipulates that the second party: China were members of the Communist Party of the working class is Chinese with communist consciousness of the vanguard fighters. China Communist Party members must fully serve the people whole heart. All at the expense of personal sacrifice, for the realization of Communist struggle for life. China forever is a member of the Communist Party of the working people. In addition to laws and regulations within the scope of personal interests and the authority to work at all, Communist Party members must not seek any personal interests and privileges. the provisions of And for all people to volunteer for the party team, must establish a scientific outlook of communism, there must be for the realization of communism struggle to fight, even at the expense of all their determination to have the idea of serving the people wholeheartedly for the people, we must consciously obey the party and the peoples interests with a personal interest, suffer first, enjoy, G has been dedication, not the name, not for profit, and definitely not. In all the difficulties and danger, can stand out the heroic struggle. Only with this motivation and persistence to everyone, only may be a true communist. Who do not like people, can not become a member of the Communist Party. To establish the correct motivation of joining the party, and the party organizations and Party members rely on help education, but mainly rely on their own subjective effort.The development of the Party member of the Communist Party of Chinese work rules (Trial) provisions: Party activists called through training and education for more than a year later, it can be classified as the development object. The reason is because in such requirements, apply to join the partycredit history, individual score of the borrower, loan purpose, source of payments, repayment options, guarantor of basic information and for loan amount, term, interest rate, payment methods, such as recommendations, if the customer agreed to process the businessOne hundred party knowledgeThe current and future periods, the development of the party staffs work principle is: adhere to the standards, and ensure the quality, improve the structure, Shen heavy development. this is according to the temporary task and team members, facing the party, and the experience of the development of party work since the founding of new China, put forward the basic lessons. The meaning of this policy is to show the party members must strictly adhere to the provisions of the constitution of the party standard, and ensure the quality of new party members, and should help to gradually improve the structure by team members, all to improve the quality of Party members, improve the fighting capacity of the party, strengthen the party in the whole society and influence cohesion.The development of party work sixteen words policy, is an organic whole of dialectical unity, to fully understand and grasp the Kennedy. Adhere to the standard refers to the development of Party members must strictly adhere to the provisions of the constitution of the Party member standard, not lower standards or other standards. Quality assurance, is to correctly handle the number of fingers with the quality of work, relationships, need and possibility, put quality first. Improve structure, refers to the development of new party members to pay attention to reasonable structure, gradually improve the structure and distribution of Party members of the team, and to better play the role. The party carefully. Is a must adhere to the individual absorption The principle of the development of a mature one, and strictly perform in the admission procedure, to prevent the Party member does not have the conditions of the people absorbed into the party. In the development of party work, it must understand correctly and comprehensively implement the twenty-six words policy, and avoid one sidedness and blindness, to ensure that work normally.The Communist Party is the working class with communist consciousness of the vanguard fighters are materialists and no atheists. The Communist Party only faith Ma Marxism Leninism, Mao Zedong thought, Deng Xiao Xiaoping theory and Three Represents important thought, not religion. On religion or have a strong religious feelings of the people can not develop to join the party.China is a multi-ethnic country, the common belief on ethnic minority areas, to participate in some people with ethnic customs and religious activities. In order not to distinguish from the masses, and just respect the national custom, in addition to some traditional funeral ceremony and the masses festival activities, should not be regarded as a religious faith to participate in religious activitiesThe chapter states: over 18 years old China workers, peasants, soldiers, intellectuals and sub sub advanced elements of other social strata China can apply to join the Communist Party.This is because: stating that 18 is the age limit for the party, because of a general, one to 18 weeks old to adult, can have a really determined political judgment, have the ability to force established their political beliefs and personal life ambition. At the same time, the provisions of the constitution apply please join the party people must have Chinese nationality citizens, foreigners will not be workers, peasants, soldiers, intellectuals and knowledge of other social strata to the advanced elements.The condition is applied to join the party constitution first stipulation: over the age of eighteen China workers, farmers, soldiers, intellectuals and other advanced elements of his class, that program and constitution of the party, the party is willing to participate in an organization and in which work actively, carry out party resolutions and schedule accept pay Party membership dues, may join the Communist Party of China China application. this is the minimum requirement of Party members.The recognition of the partys program and constitution for the party. Please condition because the Communist Party is to China is the creed of the party and the constitution as the basis, in accordance with the unified organization of democratic centralism woven together, is highly consistent. On the thought political revolutionaries from the composition of the combat team may not. Is a simple combination of individual members.The partys program and regulations stipulate the nature of the party, the guiding ideology of the party, the party in the basic line in the primary stage of socialism, the ultimate goal of the party and the partys self construction of the basic requirements, it is the highest standards of ideological unity in the partys actions. At the same time, the partys program and chapter charter regulate the political life of the party, the unity of the whole Party action and the handling of personal and group organization, the basic norms of the relationship between the organization and the organization. This platform, the nature and function of the party constitution, the party is decided it is established, the foundation of survival and development. The recognition program, the party is in the mind, politics, organization, action. The premise of the same height. If the party does not recognize the awakening and abide by the partys program and constitution, each line is the party will, from the ideological, political and organizational collapse. So the Party Constitution stipulates that each joining the party everyone must admit the party program and constitution.In an organization of the party, the Communist Party members must refer to a branch of the Department into the party, group or a specific organization, and the organizational life in which, accept supervision of the party. In this issue, Lenin Martov launched a fierce struggle to fight. Martov advocated just admit party Manifesto and constitution dont have to attend a party organization, Party members can do, what each of the strikers can even put forward the name party. Lenin firmly opposed to this claim, he believes the party members should not only admit party principle, constitution, an organization and must participate in the party. Only in this way can the party become free the production of advanced class The o
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